PGL

{{①}}

Ask

How can PGL expand its B2B venture, mainly focusing on non-endemic companies to the gaming sphere, in conjunction with the PGL Major Stockholm event?

{{②}}

Challenge

Being based in Bucharest and with a heavy focus on organising the biggest esport tournament to date, PGL was already under time constraints and lacked the necessary connections to create an event designed to cater to non-endemic Chief Marketing Officers in Sweden.

{{③}}

Solution

PGL entrusted FRAME with managing the B2B accommodations for the tournament. We devised an innovative approach of inviting top non-endemic Chief Marketing Officers to Stockholm, providing them with a prestigious booth at the Avicii Arena, and facilitating networking opportunities while they enjoyed the electrifying esports event from the stands.

{{④}}

Result

The event was a major success, with over 300 brands represented, including powerhouses such as Vattenfall, Microsoft, and Svenska Spel. FRAME's pioneering approach provided a unique and valuable experience for those in positions of influence who had never been introduced to the world of esports.