Activision & Playstation

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Ask

How could Activision Blizzard generate the most buzz around the release of Warzone 2.0 in the Nordics? 

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Challenge

Unlike most of the rest of the world, Call of Duty Warzone is less popular in especially Sweden where the game CS:GO reigns supreme in the FPS market.

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Solution

‍FRAME was tasked with creating an activation to promote the release of Warzone 2.0. We hosted the first Warzone tournament ever on Nordic soil, which - alongside a Warzone-branded afterparty - we identified as the best course of action to generate traction about the release of Warzone 2.0. 

FRAME worked with Space to hold the tournament and subsequent party at their Space Gaming area and Space Club. Influencers from all over the Nordics were invited to partake in the tournament and play alongside general attendees. The event was marketed effectively to attract tournament participants and party attendees, resulting in nearly 200 players in the tournament and over 220 attendees at the party.

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Result

‍The Warzone 2.0 release activation was a massive success, achieving our objective of promoting the game's release. The tournament and subsequent celebrations were well-received, with high participation and attendance numbers.