Digital Derby

Image of the logo for the activation länsförsäkringar digital derby.



How could Länsförsäkringar Göteborg & Bohuslän increase the knowledge of insurance and brand awareness among young people in the company's market?



Länsförsäkringar Göteborg & Bohuslän identified a significant lack of understanding of what insurance is among the young population in their region, while at the same time realizing the lack of brand awareness in the target group. 



Länsförsäkringar partnered with FRAME to create a one-of-a-kind FIFA match featuring professional football players from IFK Göteborg and BK Häcken. FRAME helped design and promote the event to the relevant audience, leveraging their expertise in the gaming sphere to raise brand awareness and understanding of insurance among the target audience.



The event was a resounding success, attracting widespread media attention, including a 3-minute segment on Swedish National Television, which reached hundreds of thousands of viewers. Additionally, an impressive 50,000 people tuned in to watch the match live. Länsförsäkringar Göteborg & Bohuslän achieved their goals of creating brand awareness among the gaming community and attracting the attention of young people in Sweden to their insurance offerings. FRAME's expertise and support helped to make the event a success and solidified its relationship as a trusted partner for creating unique and engaging events in the gaming sphere.

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